How much does SEO cost?

There is no fixed price tag for SEO. It is bespoke work: what you pay depends on your ambition, the competition in your market and the scope of the work. Depending on those, a monthly SEO budget for most B2B projects roughly ranges from a few hundred to a few thousand euros per month. For a price that fits your situation, it is best to request a tailored quote.

Why does the price vary so much?

Because no two situations are the same. A few factors weigh heaviest:

• Competition. In a saturated market it takes more work to rank than in a niche sector.
• Starting point. A strong, technically healthy site has less catching up to do than a site with a weak base.
• Scope. Technical optimization alone is different from a full project with content production and authority building.
• Ambition. Do you want to win a few search terms or become the structural leader in findability?

Cheap SEO or expensive, what is wise?

Be careful with dirt-cheap packages. SEO that looks too good to be true often leans on tricks that cause more damage than results over time. Just as risky is paying for activity without direction: reports full of numbers that bring in no customer or euro. The right question is not “what is the cheapest option”, but “which investment pays for itself in enquiries and revenue”. At Customer Impact we steer on the latter, not on vain positions.

Does SEO earn back the investment?

In B2B often yes, because one won customer usually has a high value. One extra good lead per month from organic traffic can more than cover an SEO budget. SEO is a medium-term investment, though: in the first months you mostly build up, the return comes as your findability grows and then keeps running without you paying per click. Want an estimate that fits your numbers? Check the SEO service or request a tailored calculation via our pricing.