North Star Metric
The single metric that captures the core value for your customer and that the whole team steers on.
By Tanguy De Keyzer · Founder & digital strategist
What is a North Star Metric?
The North Star Metric (NSM) is the single number that best reflects the value your customers get from your product. It is not a hollow vanity metric, but a figure that grows when your customers are genuinely helped, think of “weekly active teams” or “messages sent”.
Why you choose just one
A team chasing ten things at once steers on none of them sharply. One shared North Star gives focus and direction: every experiment is judged on the question “does this move our star?”.
Well chosen
A good NSM lies close to delivered customer value and runs ahead of revenue. If your star rises, revenue follows by itself, which is exactly why it is such a powerful compass for growth.
See also
From theory to growth.
We turn North Star Metric into measurable results for your business.