Page authority

Page authority is a score from external SEO tools that estimates how strongly a single page is likely to perform in the search results. As with domain authority: this is a third-party metric, not an official ranking factor that Google itself uses.

What determines page authority?

Where domain authority looks at your entire website, this score zooms in on a single URL. The value depends mainly on the backlinks that point directly to that page, and on the internal links that send value to it. A blog article without a single reference will have a low score, while a heavily linked pillar page scores high. The score is relative and only useful as a comparison between pages within the same tool.

How do you strengthen a specific page?

You lift a page’s authority by sending targeted signals to it. Internal linking from your strongest pages distributes link equity to the URLs you want to rank. Relevant external links from referring domains and thoughtful anchor text do the rest. That way you concentrate strength on the pages that matter commercially.

Page authority according to Customer Impact

We use page authority to determine which pages deserve a boost, not to show off. A high score on a page that leads no one toward a quote is worth little for a B2B company. We therefore always tie the metric to a question: does this page bring us closer to a customer? By smartly steering internal link strength toward your commercial landing pages and service pages, we make authority into something that sells. Authority is also increasingly built outside your own site: podcasts and guest appearances work as a citation source for generative AI and strengthen how both search engines and AI models estimate your authority. Honestly emphasized: it remains an estimate from a tool, not a guarantee from Google.