Anchor text

Anchor text is the visible, clickable text of a hyperlink. Those few words tell both your visitor and Google where the link leads and what the destination page is about. Good anchor text is descriptive and relevant, because it gives context to every link you place.

Why anchor text matters for SEO

Google uses anchor text as an important clue about the content of the linked page. If many links with the words “B2B growth marketing” point to a page, Google understands that page is about that. That applies to your own internal links and to the backlinks other sites make to you. Descriptive anchor text therefore helps your rankings directly.

For visitors it is at least as important. Clear anchor text makes immediately obvious what they can expect if they click, which strengthens user experience and trust.

What kinds of anchor text are there?

You have, among others, exact keywords, brand names, generic texts like “read more” and bare URLs. A natural link profile contains a healthy mix. Too many identical, keyword-rich anchor texts in backlinks look unnatural and can earn you a penalty. Variation is your friend here.

Our view on anchor text

At Customer Impact we write anchor text for people first, not to manipulate algorithms. Vague links like “click here” throw away valuable context, while clear anchor text brings your visitor a step closer to contact. In link building we steer on natural variation that passes link equity without risk. Honest, readable links that bring conversions closer, that is what we measure on.