Domain authority

Domain authority is a score that external SEO tools assign to a complete website to estimate how strongly it presumably performs in the search results. Important to know: this is a third-party metric from tools like Moz or Ahrefs, not an official ranking factor that Google itself uses.

What does domain authority actually say?

The score usually ranges from 0 to 100 and is largely based on your link profile: the number and quality of the backlinks that point to your domain. A higher score generally means a site has built up a lot of trust through referring domains. But because every tool applies its own formula, the same website can get a different value from two providers. So it is an estimate, not an absolute truth.

How do you build it?

You do not raise your domain authority by tweaking the score, but by working on the underlying signals. Relevant link building, building topical authority around your expertise and gathering natural link equity do most of the work. Earned links from trustworthy, thematically relevant sites weigh far more than many weak references.

Domain authority according to Customer Impact

We treat domain authority as a compass, not as a goal in itself. A high number feels good, but delivers no customer if your pages do not rank on the queries your ideal B2B buyer actually types. We prefer to steer on concrete results: rankings on commercial keywords, qualified traffic and, ultimately, quotes. We use domain authority to benchmark progress and spot opportunities, but we never chase a vanity number disconnected from revenue. Measuring honestly also means being honest about what a score does and does not mean.