Topical Authority
The degree to which Google sees your site as THE authority on a topic, built with comprehensive, cohesive content.
By Tanguy De Keyzer · Founder & digital strategist
What is topical authority?
Topical authority is the thematic authority your site builds by covering a topic in depth and in full. The more completely you cover a theme with cohesive, quality content, the more Google regards you as authoritative on that topic.
How to build it
Through topic clusters: a strong pillar page on a main theme, surrounded by articles that answer every sub-question, well linked to one another. This proves coverage and context rather than isolated, superficial pieces.
Why it pays off
With strong topical authority you rank more easily on new, related keywords, even without gathering a mountain of backlinks for each one. It is a durable head start that grows along with your content.
From theory to growth.
We turn Topical Authority into measurable results for your business.