SEO & GEO E-E-A-T
E-E-A-T
Google's quality framework: Experience, Expertise, Authoritativeness and Trust, decisive for who comes out on top.
By Tanguy De Keyzer · Founder & digital strategist
What is E-E-A-T?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trust. It is the quality framework that Google’s raters use to estimate how trustworthy and knowledgeable a page is, especially for topics that touch on money or health.
The four pillars
- Experience: does the content show real, first-hand experience?
- Expertise: is the author demonstrably knowledgeable?
- Authoritativeness: is the site recognised as an authority in its field?
- Trust: is the information correct, transparent and safe?
Why it is becoming more important
In a web full of AI content, Google uses E-E-A-T to distinguish real expertise from noise. Author profiles, source citations, reviews and quality backlinks build those signals, and they weigh in for both classic SEO and AI answers.
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