Quality Score
Google's assessment of the relevance of your ad and landing page, which determines your cost per click and position.
By Tanguy De Keyzer · Founder & digital strategist
What is Quality Score?
Quality Score is the number (1 to 10) with which Google Ads assesses the relevance of your ads. It is built from your expected click-through rate, the relevance of your ad and the experience on your landing page.
Why it saves you money
Your position and cost per click depend not only on your bid, but also on your Quality Score. A high score means you can appear at the top at a lower cost per click. Competitors with weaker ads pay more for the same spot.
How you improve it
Ensure tight coherence between keyword, ad text and landing page. The better the ad answers the query and the more relevant the page behind it, the higher your score and your ROAS.
From theory to growth.
We turn Quality Score into measurable results for your business.