Acquisition PPC
PPC (Pay-Per-Click)
Advertising model where you only pay when someone actually clicks on your ad.
By Tanguy De Keyzer · Founder & digital strategist
What is PPC?
PPC, or pay-per-click, is an advertising model where you only pay when someone clicks on your ad, not for the impression. Google Ads and most social ads work this way. So you pay for actual interest, not for being seen passively.
Why it is attractive
PPC gives direct, measurable visibility: you can steer budget, audience and message precisely and see in real time what works. You scale up what pays off and pause what does not work.
What to watch out for
The cost per click is determined by competition and by your quality score (relevance of ad and landing page). The more relevant your ad, the less you pay per click, and the better your ROAS.
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