Frontend

The frontend is everything a visitor to your website directly sees and uses: the design, the texts, the buttons, the menus and the forms. It is the side of your site that runs in the browser, built from HTML, CSS and JavaScript. Opposite the frontend sits the backend, the part behind the scenes that the visitor never sees. Together they form your complete website.

What all belongs to the frontend?

The frontend determines your visitor’s entire experience. The structure comes from HTML, the appearance from CSS and the interaction from JavaScript. A well-built frontend ensures responsive design, so your site looks just as neat on laptop, tablet and phone. On larger or more complex sites this is often built with a front-end framework, which keeps the structure organized and maintainable as your site grows.

Why the frontend makes or breaks your conversions

The frontend is where your visitor decides whether to stay or click away. A slow, cluttered or sloppy frontend costs you trust and therefore customers, even if everything behind the scenes is perfect. A clear structure, a fast load time and an obvious path to your call-to-action instead prompt a visitor to make contact. This is where your first impression is formed, and it weighs heavily in B2B where the threshold to get in touch is high.

How we see it

At Customer Impact we build the frontend around one question: does this help the visitor reach their goal and yours faster? Beautiful design only counts if it leads to leads and revenue, not as a goal in itself. We make B2B sites, not webshops, where every button and every section brings the visitor a step closer to contact. Technology serves that result.