Responsive design

Responsive design is the approach where your website automatically adapts to every screen size, whether your visitor is looking on a smartphone, tablet or wide desktop screen.

How one site looks good on every screen

With responsive design you do not build three separate versions, but one flexible design that moves along. Columns that sit side by side on a laptop slide underneath one another on a phone; menus fold together; images scale along. Technically this happens via CSS, with rules that choose the right layout at every screen width. The result: the same content stays readable and usable, regardless of the device.

Why this is not optional for B2B

Decision-makers check your site between meetings on their phone, read your whitepaper on a tablet and forward your page to a colleague on a big screen. If your site works poorly on one of those devices, that visitor drops off. Moreover, Google assesses sites primarily on their mobile version, which is called mobile-first indexing, so a shaky mobile experience also costs you visibility. A smooth mobile site thus protects both your findability and your conversion rate.

Responsive design as part of quality

Good responsive design goes hand in hand with accessibility, a clear navigation structure and smooth page speed. It ensures that every visitor, on every device, reaches your offering effortlessly. That is why we do not see responsive design as a separate feature but as a basic requirement: a site that works for real people works on the screen they happen to have in their hand.