Accessibility

Accessibility is the degree to which your website is usable by everyone, including people who are visually impaired, do not use a mouse or rely on a screen reader.

Why accessibility is more than a checkbox

Accessibility means your content is readable with enough contrast, that your site works with the keyboard alone and that images have a text alternative. That helps not only people with a permanent disability, but also someone with a broken arm, a slow connection or bright sunlight on the screen. For a B2B company that audience is broader than you think: buyers, technical decision-makers and end users view your site in all kinds of situations.

Accessibility and conversion go together

An accessible site is almost always a better site. Clear headings, a logical site navigation structure and understandable microcopy lower the threshold for every visitor, not only for those using an assistive tool. Good design serves real people, and those people are your future customers. Accessibility and a higher conversion rate therefore pull in the same direction, instead of working against each other.

How to tackle it concretely

Start with the basics: sufficient colour contrast, descriptive link texts, form fields with clear labels and a site that scales on every screen through responsive design. The international standard for this is called WCAG and gives concrete, testable guidelines. We prefer to build accessibility in from the start rather than tack it on afterwards, because it is cheaper, more honest towards your visitors and simply delivers a stronger end result.