Page speed

Page speed describes how fast a web page loads and actually becomes usable for your visitor. It is not just about the first moment something appears, but about how smoothly someone can read, click and navigate without waiting.

Why does every second count?

Visitors are impatient, and that is certainly true for B2B buyers who want to quickly judge whether you solve their problem. A page that loads slowly drives people away before they even see your offer, which pushes up your bounce rate. Google notices that behavior and uses speed as a signal via the Core Web Vitals. A fast site is therefore both better for your findability and for the number of visitors who stay and convert.

How do you make a page faster?

Speed gains often come from tackling a few big causes. Compressing heavy images and only loading them when they come into view via lazy loading makes a huge difference. In addition, it helps to serve files from a CDN closer to your visitor, to limit unnecessary scripts and to improve your LCP. The biggest blockers are usually found in measurement reports that indicate, page by page, where the delay sits.

Page speed according to Customer Impact

We optimize speed because it sells, not to make a test score look nicer. A perfect measurement on a page that no one visits delivers nothing. That is why we focus our efforts on the pages that bring in your ideal customer: your service and landing pages. There we make sure the technology speeds up the message rather than slowing it down, so visitors do not drop out at the moment they are about to make an inquiry. For us, speed is a lever toward revenue, not a goal in itself.