Demand Generation
Creating demand for your product by building awareness and trust, even before the active search.
By Tanguy De Keyzer · Founder & digital strategist
What is demand generation?
Demand generation is creating demand for your solution, even among people who are not yet actively searching. Through content, thought leadership and visibility, you make sure your audience gets to know your problem area (and your brand) long before they are ready to buy.
Demand gen vs. lead gen
- Demand generation builds awareness and trust among a broad, relevant group.
- Lead generation captures the demand that already exists, by collecting contact details.
They belong together: without demand there is little to capture. Demand gen fills the top of the funnel, lead gen harvests at the bottom.
Why it matters
In markets where only a small share buys “now”, the brand that was already known before the buying need arose wins. Demand generation makes sure you are that brand.
From theory to growth.
We turn Demand Generation into measurable results for your business.