Acquisition
Lead generation
Attracting and converting interested people into contact details that you can follow up.
By Tanguy De Keyzer · Founder & digital strategist
What is lead generation?
Lead generation is the process by which you convert interested people into leads, contacts who leave their details and whom you may follow up. Think of a completed contact form, a downloaded guide or a request for a demo.
How you generate leads
- Valuable content behind a form (lead magnets)
- Landing pages focused on one clear action
- Ads (SEA, social) to those pages
- Strong, unambiguous call-to-actions
Quantity and quality
Many leads are worth little if they do not fit. Good lead generation delivers the right leads (people who really seem to be waiting for your offer) and passes them on to nurturing or sales right away.
See also
Related service Marketing strategy that sharpens your growth. →
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