Account-Based Marketing (ABM)
B2B strategy that focuses marketing and sales on a select number of high-value accounts rather than the broad mass.
By Tanguy De Keyzer · Founder & digital strategist
What is ABM?
Account-Based Marketing turns the funnel around: instead of gathering many leads and hoping some are good, you choose a list of ideal accounts in advance and focus all your marketing and sales specifically on those companies. Each account gets a tailored approach.
Why it works in B2B
In B2B you rarely buy with one person: there is a buying committee behind every deal. ABM tailors messages to each member of that committee within a specific account. The result: fewer but far more valuable opportunities, and a much shorter path to big deals.
Marketing and sales together
ABM only succeeds if marketing and sales work the same accounts with one plan. That alignment is precisely why ABM produces such high contract values and a lower cost per deal.
From theory to growth.
We turn Account-Based Marketing into measurable results for your business.