Click-Through Rate (CTR)
The percentage of people who click after seeing your ad, search result or email.
By Tanguy De Keyzer · Founder & digital strategist
What is CTR?
Click-through rate is the percentage of impressions that results in a click. If your ad gets 1,000 impressions and 30 clicks, your CTR is 3%.
CTR = (number of clicks ÷ number of impressions) × 100
Why it matters
CTR measures how relevant and appealing your message is to those who see it. In Google Ads a high CTR feeds your Quality Score (and thus lowers your click price); in SEO a high CTR on your search result is a sign that your title and description land well.
Mind the context
A high CTR is not a goal in itself. If your clicks do not attract relevant visitors, you pay for traffic that does not convert. Always read CTR together with your conversion rate.
From theory to growth.
We turn Click-Through Rate into measurable results for your business.