Cost Per Click (CPC)
What you pay on average per click on an ad, a core lever in every PPC budget.
By Tanguy De Keyzer · Founder & digital strategist
What is CPC?
Cost per click is the average price you pay per click on your ad. In an auction like Google Ads, that price is determined by the competition on a keyword and by your own Quality Score.
CPC = total ad cost ÷ number of clicks
Why it matters
CPC determines how much traffic you buy for your budget. Together with your conversion rate it determines your cost per lead and per customer. A low CPC on non-converting traffic is worthless; a higher CPC that brings in quality leads can actually be profitable.
How to steer it
Higher relevance (and therefore Quality Score), sharper targeting and better landing pages push down your effective CPC. That way you pay less per click and get more out of it.
From theory to growth.
We turn Cost Per Click into measurable results for your business.