How do I rank higher on Google?

You do not rank higher on Google with a single fix, but with three things that work together: content that answers the question behind a query better than the rest, a site that is technically in order, and authority you build through references from trusted sites. That interplay determines where you land in the search results.

What determines your position on Google?

Google ranks pages on relevance and authority. SEO makes sure your page matches what the searcher is really looking for, and that Google judges your site trustworthy. The main levers are:

• Relevant content that fully covers the search intent.
• A fast, crawlable site that Google can read without trouble.
• References from other sites that strengthen your authority.

How long before you rank higher?

SEO is an ongoing process, not a button you press. Positions grow over weeks and months, not days. New content has to get indexed, build trust and prove itself against what already sits at the top.

That is why we work in clear steps with measurable goals. You always see which pages generate traffic and enquiries and where the next gain lies, so you are not left in the dark for months.

What should you steer on?

Not every top position is valuable. Ranking for a keyword nobody uses with buying intent brings in no customers. At Customer Impact we therefore steer on the keywords that genuinely lead to enquiries and revenue, not on isolated visibility numbers.

We work exclusively in B2B, never for webshops, and always look at what a position delivers in concrete enquiries. An honest approach means telling you which keywords are worth the effort and which vanity metrics you are better off ignoring. That way you spend your effort on the pages that move your business forward.