Prototype

A prototype is a clickable model of your website with which you test the flow and the interactions, even before a single line of code has been written.

What a prototype adds to a wireframe

Where a wireframe captures the static structure of a page, a prototype brings that structure to life. You can click on buttons, navigate through screens and feel how the navigation structure works in practice. A prototype can be rough, with only grey screens linked together, or finely finished with real text and micro-interactions. In both cases the goal is the same: to make the experience testable before it becomes expensive to change.

Why testing before building saves money

A prototype exposes doubts while they are still cheap to resolve. Does someone get stuck on the request form? Is the next step unclear? Such problems show up in a test session with a handful of users, not in an Excel full of assumptions. For a B2B company, where every request can be a valuable lead, that insight is worth gold. You avoid building a beautiful but confusing website that undermines your conversion rate.

How a prototype fits into an honest approach

A prototype makes expectations clear and honest: client and builder see the same thing before the real work begins. You can lay variants side by side, fine-tune sharp ux-writing and even test ideas early that you later refine with A/B testing. This way you build purposefully towards results instead of towards a pretty picture that disappoints in practice.