Wireframe
A schematic blueprint of a page that sets the structure and placement of elements, without colours or images.
By Tanguy De Keyzer · Founder & digital strategist
A wireframe is the schematic blueprint of a page in which you set the structure and placement of elements, even before there are colours, images or final texts in it.
Why you start with grey blocks
A wireframe deliberately looks bare: grey blocks, lines and placeholders for buttons and headings. It is precisely that plainness that is its strength. No one is distracted by a nice colour or a stock photo, and the conversation is about what really counts: which message goes at the top, where the call-to-action goes, and in what order you lead the visitor towards an enquiry. This way you determine the hierarchy of a page before you invest time in design.
What a wireframe solves
With a wireframe you make choices visible and discussable. Does the most important message fit above the fold? Is the navigation structure right? Does the hero image get the right place or does it push your offering away? Fixing mistakes in a wireframe takes minutes; discovering the same mistake in a finished website takes days. For a B2B site, where your visitor makes a considered decision, that clear structure is more important than visual frills.
From wireframe to result
A wireframe is not a work of art but a thinking tool. It is the step in which we align the structure with the goal: more qualified leads, not more clicks for the sake of clicks. Afterwards you often build an interactive prototype to test the flow. By laying the foundation well first, you prevent a pretty but illogical page from undermining your conversion rate.
From theory to growth.
We turn Wireframe into measurable results for your business.