Which mandatory pages does a B2B website need?

A B2B website needs three legal building blocks: company details, privacy and cookies.

Concretely, your mandatory website pages cover your legal company details (name, office, contact and company number) and a privacy policy. As soon as you place non-essential cookies, a cookie policy with a correct cookie banner joins them.

The verdict: three things are mandatory and terms and conditions are the fourth you shouldn’t skip. None of them has to hurt your credibility or your conversion.

Below, page by page: what’s mandatory, what’s recommended and how to put it on your site.

Which pages are legally mandatory on a B2B website?

For most Belgian B2B websites it comes down to three things you really need in order.

Terms and conditions form a strongly recommended fourth element.

Concretely, the basics look like this:

• Legal company details (often in the footer plus a separate page or a mention on your contact page).
• Privacy policy (mandatory as soon as you process personal data, for example via a contact form).
• Cookie policy and cookie banner (mandatory as soon as you place more than strictly necessary cookies).
• Terms and conditions (not legally required, but highly advisable in B2B).

Good news: these pages don’t block your goals.

A transparent website that shows who’s behind the company actually helps to build trust with your visitors. For the bigger picture around a professional site, see our guide to building a B2B website.

Which page do you need, and when?

Each page has its own trigger. Here’s the logic in one picture:

What must your legal company details contain?

Every company that’s active online must provide clear and correct information about its identity.

Under the Belgian Code of Economic Law, this covers at minimum:

• your company name and legal form
• the address of your registered office
• contact details that let people reach you quickly and directly
• your company number (your CBE number)

The situation-dependent mentions

DNS Belgium’s overview of obligatory website information lists the same core. It adds a few mentions that depend on your situation:

• If you’re VAT-registered, you state your VAT number (that’s “BE” followed by your company number).
• Companies and non-profits state the register of legal entities (RPR/RLE), followed by the court of the judicial district where the registered office sits.
• If your activity requires a licence, you name the competent supervisory authority. For a regulated profession, you add the professional association, your professional title and a reference to the professional rules.
• If you’ve signed a code of conduct, you mention it and say where visitors can consult it.

Our guide to the legal notice for Belgian websites goes through each mention line by line.

Where to put them

Many companies place these details in the footer, so they’re visible on every page.

They repeat them on the contact page.

For example, the footer of our own site carries the company details on every page:

Watch out: don’t underestimate this.

A missing company number or registered office can lead to fines.

It also undermines your credibility straight away with a professional buyer who checks who they’re dealing with.

Do you need a privacy policy?

Yes. As soon as you process personal data, you need a privacy policy under the GDPR (the General Data Protection Regulation, Regulation (EU) 2016/679).

A simple contact or quote form already counts.

What goes in it

A good privacy policy explains in plain language:

• which data you collect, and for what purpose
• on which legal basis you process it
• how long you keep it
• with whom you may share it

The rights of the data subject also belong in it: access, correction, deletion and objection. Add how someone exercises those rights and which authority they can lodge a complaint with.

Example: our own privacy policy follows that structure. Our article on the website privacy policy explains each section.

Why copying doesn’t work

Don’t copy a policy from another site.

The content has to reflect your actual processing activities.

Think of your analytics tools, your email marketing, your CRM and any external processors.

A policy that doesn’t match what you do in practice offers no protection. It can even make you more vulnerable.

If you’re unsure about the legal wording, have the text reviewed by a specialised lawyer. Forms deserve a separate check, which our guide to a GDPR-compliant contact form covers.

Are a cookie banner and cookie policy mandatory?

Yes, as soon as you place more than strictly necessary cookies.

If you only use cookies needed to make the site work, you don’t need consent.

But once you deploy analytics, marketing or social media cookies, you must ask for valid consent in advance.

What the Data Protection Authority demands

The Data Protection Authority is clear: the banner must let the visitor refuse just as easily as accept, in an equal and equally visible way.

Its cookie checklist says you may only offer an “accept all” button if a “reject all” button sits on the same layer. It also rules out cookie walls.

Two things don’t count as valid consent, and the checklist explicitly excludes both:

• a pre-ticked box
• a message such as “by continuing to browse you agree”

Non-essential cookies may only be placed after the visitor has actively consented. The Belgian cookie banner rules go deeper on layout and wording.

What the cookie policy explains

In your cookie policy you explain:

• which cookies you use, and for what purpose
• who places them
• how someone can adjust their choice later

In practice you usually solve this with a consent management platform.

It only activates the cookies after consent and keeps the choices tidily recorded.

Our comparison of Cookiebot, Usercentrics and Complianz helps you pick one.

Here’s the banner on our own site, with refusing as visible as accepting:

Keep it compliant without spoiling the first impression

Place the banner so it’s compliant without ruining your first impression.

An aggressive or misleading banner costs you trust, and therefore leads.

Tip: not sure which cookies your site places today? Run it through our free cookie scanner, or read how to check the cookies on your website by hand.

Are terms and conditions mandatory for B2B?

No, terms and conditions aren’t legally required in themselves.

For B2B, though, they’re strongly recommended.

Without your own terms you fall back on general contract law. That often works out less favourably than a set of terms that clearly delineates your rights and liability.

Make them enforceable

Your terms also have to be genuinely enforceable: you must be able to invoke them against your client.

In B2B relationships, a mere reference to terms on your website usually doesn’t suffice. The other party must have been able to take note of them before the agreement was concluded, and must have accepted them.

In practice that means three things:

• include your terms with your offer or order form
• add a clear reference to them
• don’t only show them afterwards on the invoice

Watch the content

Unfair terms are unenforceable in B2B too. Those are clauses that create a manifest imbalance between the rights and obligations of both parties.

So have your terms drawn up or reviewed by a lawyer who tailors them to your service and sector.

That beats a generic template.

Example: our own terms and conditions sit in the footer, next to the privacy and cookie policies.

Does your B2B website have to be accessible?

Partly, depending on who you sell to.

Since 28 June 2025 the European Accessibility Act has applied.

It requires digital accessibility for a range of consumer-facing services, such as e-commerce, banking and telecom.

The directive itself (EU 2019/882) covers services “provided to consumers after 28 June 2025”.

What that means for a B2B site

For a purely B2B website that addresses only businesses, much of that falls outside the strict scope.

And micro-enterprises that provide services are exempt from the accessibility requirements under Article 4(5).

Our guide to European Accessibility Act compliance for websites shows where the line sits.

Why you shouldn’t leave it aside

Even so, this is no reason to skip accessibility. Three reasons:

• the line between B2B and consumer isn’t always sharp in practice
• the rules are evolving
• an accessible site is more usable, more findable and more professional anyway

So treat accessibility as a quality standard, not just a legal checkbox.

We list the most common pitfalls in our article on common web accessibility mistakes. A quick first check: our free WCAG checker.

If you’re unsure about your exact obligations, align that with a lawyer.

How do you set up the mandatory website pages on your site?

Keep them clear and findable.

Here’s a workable approach in four steps.

Step 1: Put your company details in the footer

Name, office, company number and VAT go in the footer, so they appear on every page.

Step 2: Create separate legal pages

Create separate pages for your privacy policy, your cookie policy and your terms and conditions. Link to them consistently from the footer.

Step 3: Add them to your footer navigation

Add them to your footer navigation. That’s where visitors and search engines expect these pages.

Step 4: Match the text to reality

Make sure the texts match your actual processing activities and processes.

Have the legally sensitive parts reviewed by a specialist.

Here’s the whole checklist at a glance:

With every new website project, or website build, we include these pages by default.

That way compliance is built in from the start instead of being tacked on afterwards.

Frequently asked questions

Which website pages are legally mandatory in Belgium?

Your legal company details, a privacy policy once you process personal data, and a cookie policy with a banner once you use non-essential cookies.

Is a contact form enough reason to need a privacy policy?

Yes. A contact or quote form processes personal data, so the GDPR requires a privacy policy.

Do I need a cookie banner if I only use necessary cookies?

No. Cookies needed to make the site work don’t require consent. Analytics, marketing or social media cookies do.

Can I just put my terms and conditions on my website?

That usually isn’t enough in B2B. The other party must be able to read and accept them before the agreement, so attach them to your offer or order form.

The short summary

The legal foundation of a B2B website is your company details, a privacy policy and a cookie policy with a correct consent banner.

Terms and conditions complete it.

Keep the content accurate, findable in your footer and aligned with what you really do. That way you meet the rules and earn the trust a professional buyer needs.

Leave the exact legal wording to a lawyer.

Planning a new site or a relaunch? Contact us and we’ll check whether your website is legally and commercially ready to bring in leads.