SEO & GEO
Search Intent
The underlying goal behind a search query: does someone want to learn, compare or buy?
By Tanguy De Keyzer · Founder & digital strategist
What is search intent?
Search intent is the goal behind a search query. The same user searches differently when they want to understand something, compare options or are ready to buy. Google ranks pages that best match that intent.
The four types
- Informational: someone wants to learn something (“what is lead generation”).
- Navigational: someone is looking for a specific brand or page.
- Commercial: someone compares for a later purchase.
- Transactional: someone wants to take action or buy now.
Why it is decisive
If your content does not match the intent, you do not rank, no matter how good your text is. A comparison keyword you answer with a comparison, not a sales page. Intent links keywords to the right funnel stage.
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