Video ads

Video ads are ads in video format that you show on platforms such as YouTube, Facebook, Instagram, LinkedIn and TikTok. You use image, movement and sound to convey a message that explains more or evokes more emotion than a static ad ever can.

What do you deploy video ads for?

Video works strongly in the phase where your target audience does not yet know you. You use it to build brand awareness and demand, explain a complex offering or show how something works. It is therefore rarely the place for a direct sale, but rather the start of a journey. Anyone who watched the video, you can then follow up via retargeting with more targeted messages lower in the funnel. This way you build trust step by step.

Targeting and reach

You decide yourself who gets to see your video based on interests, behaviour or a lookalike audience that resembles your best customers. Because video is often charged on reach, here you usually look at CPM and the number of people you actually reach within your target audience.

Video ads in B2B

B2B companies use video ads not to get something into a shopping cart, but to build trust and awareness with a limited, specific target audience. A short customer case or explanation of your service often does more here than a flashy advertisement. At Customer Impact we do not judge video on views alone: the real question is whether that awareness later carries through into enquiries and revenue. Without that translation, views remain a vanity metric.