URL structure

URL structure is the way the addresses of your pages are built and logically organised. A clear structure helps both search engines and visitors understand your site.

What is a good URL structure?

A strong URL is short, readable and descriptive, for example yoursite.com/services/seo rather than yoursite.com/p?id=482. It follows the logical hierarchy of your site, uses hyphens between words and contains relevant keywords without being forced. A tidy folder structure also supports your internal linking and keeps the crawl depth low, so that important pages are reachable in few clicks.

Why it matters

URLs appear in the search results and give users and Google a first hint about the content. A chaotic structure with duplicate paths or parameters quickly leads to duplicate content and confusion about which version counts, where a canonical url then has to come to the rescue. A well-considered set-up from the start prevents that kind of technical debt and makes your site easier to maintain and expand.

URL structure according to Customer Impact

You should preferably not change URLs lightly, because every change requires redirects and risks losing accumulated authority. For B2B sites we therefore choose a clear, scalable structure in advance that grows along with your services and content. Not pretty words for show, but a logical foundation that smoothly guides visitors to the right service page and thereby contributes to concrete enquiries.