Title tag
The HTML element that sets the title of your page and forms the basis for what Google shows in the search results.
By Tanguy De Keyzer · Founder & digital strategist
A title tag is the HTML element in the <head> of your page that sets the title. Google uses it as the basis for the clickable title in the search results and as an important signal about your topic.
What is the difference between a title tag and a meta title?
In practice, people use both terms interchangeably, but there is a nuance. The title tag is the technical element in the code, while the meta title refers to how that title becomes visible in the SERP. The title tag therefore fills the meta title, but also appears in the browser tab and as a label when someone shares or saves your page. One element, several places where it becomes visible.
Why does the title tag matter for SEO?
The title tag is one of the strongest on-page signals Google uses to place your page. It tells the algorithm in a few words what the page is about, so put your most important keyword at the front and give every page a unique title. Do not confuse the title tag with your heading tags: the H1 sits visibly in the page itself, the title tag sits in the code and steers the search result. Both must align, but may differ.
The Customer Impact approach
We treat the title tag as a sales opportunity, not as a technical box to tick. For B2B we write titles that attract the right decision-maker, so that the click leads to a request instead of a quick bounce. An honest, sharp title that covers exactly what the page offers delivers more customers in the long run than a title stuffed with keywords. Together with the meta description, the title tag forms your shop window in Google.
See also
From theory to growth.
We turn Title tag into measurable results for your business.