Content audit

A content audit is a systematic review of all content on your website, where you assess per page whether it still performs, needs improvement or is better removed.

What does a content audit deliver?

The goal is overview: which pages bring in traffic and customers, and which drag your site down? By laying everything side by side, you see patterns that stay invisible per individual page.

• Pages that score well and deserve further expansion
• Thin content that needs to be improved or merged
• Duplicate content and cannibalizing pages
• Outdated content that is no longer accurate or relevant
• A content gap where visitors search for something you miss

How does such an analysis go?

You first gather all URLs and link data to them: organic traffic, rankings, conversions and how well each page serves the search intent. Then you make a decision per page according to a fixed principle: keep, rewrite, merge or delete. Deleting a page feels counterintuitive, but fewer thin pages often means a stronger site, because Google can better index and value your most important content.

Why this matters for your growth

At Customer Impact a content audit is never a goal in itself, but a way to see what generates revenue and what costs money. We do not chase vanity figures like the number of published pages, but the content that actually brings in your B2B customer. An honest review often makes it painfully clear that a quarter of the content contributes nothing. By clearing that out and strengthening the rest, you build an SEO foundation that produces leads and customers instead of noise.