Our own website, rebuilt in Astro for Google and AI
We rebuilt our site ourselves in Astro, fully optimized for Google and for AI agents, following every best practice. The result: Core Web Vitals passed with real users, an SEO score of 100, and from almost 0 to 2,150 clicks and 1 million impressions in six months, without an ad budget.
- Client
- Customer Impact (own site)
- Sector
- B2B marketing & growth
- Role
- Website (Astro), SEO & GEO
- Result
- 2,150 clicks in 6 months
At the end of March 2026 our own site got almost 0 clicks a day from Google. For an agency that helps others get found, that was too little.
We rebuilt our website ourselves in Astro: fast, lean and readable for Google and AI agents, with a knowledge base that answers the real questions of our buyers.
Core Web Vitals passed, SEO score 100 and agentic browsing 3/3. And in six months from almost 0 to 2,150 clicks and 1 million impressions in Google.
Getting found without paying for every click
Sound familiar? Your website has been around for years, but the people who find it already knew your name. New buyers only come in while your ads are running. Stop paying, and it goes quiet.
That is what our own site looked like at the end of March 2026: almost 0 clicks a day from Google. In June it was still only 101 clicks and 15,511 impressions per 28 days. For an agency that helps clients get found, that was too little. The goal was simple: get found by buyers with a question, without an ad budget.
What we recommend to clients, we first had to prove ourselves.
Our own website, rebuilt in Astro for Google and AI
We rebuilt our site ourselves in Astro: fast, lean and made for Google and for the AI agents and AI assistants that read websites on behalf of buyers. Following every best practice.
Built in Astro
Fast, lean pages without unnecessary code. They load quickly, on a smartphone too.
Readable for AI agents
Clean HTML and structured data, so Google and AI assistants understand right away who we are and what we do.
Answers to buyer questions
A knowledge base that answers the real questions of our buyers, with every page connected to the rest.
In several languages
Buyers find us in their own language, with every language version neatly linked to the others.
Core Web Vitals passed, SEO score 100
Google measures how fast a site really feels, using data from real Chrome users. Over the last 28 days, on mobile and for the whole site, customerimpact.be passes the Core Web Vitals. In Lighthouse the site scores 100 for SEO and 3 out of 3 for agentic browsing.
Real users, mobile, last 28 days
Core Web Vitals assessment with real users
Largest Contentful Paint (LCP)
Cumulative Layout Shift (CLS)
First Contentful Paint (FCP)
Time to First Byte (TTFB)
Lighthouse
Performance
Accessibility
Best Practices
SEO
Agentic browsing
2,150 clicks and 1 million impressions in 6 months
This is what Google Search Console looks like for customerimpact.be, from March 26 to September 24, 2026. From almost 0 clicks a day to 60 to 80 clicks a day in September, without an ad budget.
clicks from Google (from almost 0)
impressions in Google
clicks a day in September (was almost 0)
from March 26 to September 24, 2026
8.3x more clicks: from 101 to 843 per 28 days
We compared two 28-day periods in Google Search Console: the period up to June 24, 2026 and the period up to September 19, 2026. Twelve weeks later, 8.3 times as many people were reaching the site through Google.
more clicks from Google
clicks per 28 days (was 101)
impressions per 28 days (was 15,511)
from June 24 to September 19, 2026
A site that gives answers, not just a list of services
On that new site, the growth came from our knowledge base: a large collection of articles that each answer one real buyer question, well connected to each other. The bigger and more coherent that knowledge base became, the more often Google showed us. A knowledge base builds up within a single quarter, and keeps working without you paying per click.
What these numbers do not show yet
Impressions grew faster than clicks. As a result, the click-through rate dropped from 0.7% to 0.2%, and over the six months our average position is 21.8: many new pages are still on page two or three. More visibility is the first step; more people actually clicking through is the next.
We do not yet measure separately how many requests these clicks produce for this channel. We will update this case as soon as those figures are in.
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What business owners ask us
Why did you rebuild your own website in Astro? +
Because we wanted a site that is fast and lean, and that Google and AI agents can read without effort. Astro delivers clean HTML with little unnecessary code. The result is measurable: Core Web Vitals passed with real users (LCP 1.5 s, CLS 0.1) and an SEO score of 100 in Lighthouse.
What does agentic browsing 3/3 mean? +
Agentic browsing is a new category in Lighthouse that looks at how well AI agents can read and use a website. customerimpact.be scores 3 out of 3. That matters more and more, because buyers increasingly let an AI assistant search and compare for them.
Isn’t this easy for a marketing agency? +
No. We also started at almost 0 clicks a day at the end of March 2026. Marketing is a crowded market, with many agencies competing for the same searches. What worked is not a trick: a fast, clean website that Google and AI agents can read well, and answering buyers’ questions honestly and completely.
Did this growth come without ads? +
Yes. The 2,150 clicks in six months come from Google’s regular search results, without an ad budget. Ads make you visible faster, but they stop the moment you stop paying. A knowledge base keeps working.
How fast will I see results myself? +
For us it took six months to go from almost 0 to 60 to 80 clicks a day. After twelve weeks we were already seeing 8.3 times as many clicks per 28 days (from 101 to 843). How fast it goes for you depends on your market, your starting point and how many buyer questions your site already answers today.
Does more traffic also mean more customers? +
Not automatically. Traffic without a clear path to a request is worth little. Our click-through rate is still low at 0.2% and the average position is 21.8. We do not yet measure separately how many requests the clicks produce; we will add those figures as soon as we have them.
Hedgehog Company: a new knowledge base visible in 19 days
Want to get found without paying for every click?
We show you which questions your buyers ask, and where your website does not answer them today. Get in touch with Tanguy, or see how we approach SEO.