What is a backlink?

A backlink is an inbound link: a reference on an external website that leads to a page on your site. For search engines, such a link is a recommendation. The more relevant and trustworthy sites that point to you, the stronger the signal that your page is valuable. Backlinks are therefore one of the most important factors in your organic position.

Why are backlinks important?

Search engines can read the content of a page, but they use links as external proof of authority. A backlink from an authoritative site in your field tells Google that others find your content worth referring to. Collecting such links is called link building, and it is an ongoing part of a healthy SEO strategy.

The background and concrete examples are in our guide on backlinks.

Are all backlinks equally valuable?

No. The value of a backlink depends on a few things:

• The authority and trustworthiness of the referring website.
• The thematic relevance: a link from within your sector weighs more heavily.
• The context: a natural mention within a text is stronger than a link in a footer or obscure link page.

One link from a relevant trade publication often does more than dozens of weak links combined. Quantity without quality can even backfire.

How do you get good backlinks in B2B?

You mainly earn good backlinks with content worth referring to: clear answers, useful insights and recognizable expertise. On top of that, collaborations and mentions with relevant parties in your market help. At Customer Impact we focus on links that genuinely contribute to positions and enquiries. We work only for B2B companies, never for webshops, and steer on customers and revenue rather than on isolated visibility figures.