How do I appear in the answers of ChatGPT and Google AI?

Appearing in the answers of ChatGPT, Gemini, Claude, Perplexity and Google’s AI starts with content these engines trust and can understand. You write clear answers to real questions and make sure your brand is mentioned enough to count as a source. That is the core of GEO.

Which content do AI engines pick up?

Models choose sources that answer a question directly and factually. What helps:

• Pose the literal question as a heading and give a short, complete answer right after.
• Be concrete and correct, avoid vague marketing language a model cannot cite.
• Build depth around a topic, not one isolated page, so you come across as an authority.

How do you measure whether it works?

You look at your citation rate, meaning how often an engine actually references you, and at your brand mentions, how often your brand is named across relevant questions. Those signals tell you whether AI engines have started to see you as a reliable source, independent of classic search traffic.

What does this mean for B2B?

For B2B this is worth gold, because decision-makers increasingly use AI engines to compare suppliers before they get in touch. If you are named there, you sit early on their shortlist. At Customer Impact we steer on mentions that lead to real enquiries, not on visibility for its own sake. We work exclusively in B2B, with a small and fast team, and are honest about what is achievable within your market.