Adding JSON-LD (JavaScript Object Notation for Linked Data) to your website is a straightforward but powerful way to help Google, ChatGPT, and other AI systems understand your brand, products, and content better.
Here’s a step-by-step guide 👇
What JSON-LD Does
JSON-LD is a script you place in your webpage’s <head> section.
It describes your content in a structured way so that AI systems can contextually understand who you are, what your page is about, and how it relates to other entities on the web.
Step 1: Choose the Schema Type
Visit https://schema.org and pick the schema that matches your content:
Organization→ for company or brand pagesPerson→ for personal branding or author pagesProduct→ for ecommerce productsArticle→ for blogs or pressLocalBusiness→ for stores or officesEvent→ for events or webinars
Step 2: Generate JSON-LD
Use Google’s Structured Data Markup Helper
or a generator like Merkle’s Schema Markup Generator.
Example for an Organization:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Customer Impact",
"url": "https://www.customerimpact.be",
"logo": "https://www.customerimpact.be/logo.png",
"sameAs": [
"https://www.linkedin.com/company/customerimpact/",
"https://www.instagram.com/customerimpact.be/"
],
"founder": {
"@type": "Person",
"name": "Tanguy De Keyzer",
"url": "https://www.tanguydekeyzer.com"
}
}
</script>
Step 3: Add It to Your Website
Insert the generated <script type="application/ld+json"> block:
- Ideally inside the
<head>of your HTML - If you use WordPress, you can add it via:
- Your SEO plugin (e.g. RankMath or Yoast → “Schema” section)
- A custom HTML block in the header or footer
- Your theme’s
header.phpfile
Step 4: Test It
Use these tools:
Paste your URL or JSON-LD code to confirm everything validates correctly.
Step 5: Keep It Updated
Whenever you:
- Add new content (like a blog or event)
- Change your logo or social handles
- Launch new products
→ Update your JSON-LD markup to reflect those changes.
JSON-LD gives AI models — like ChatGPT, Perplexity, and Claude — structured trust signals about your brand and content.
It’s not just SEO anymore; it’s how you teach AI who you are.
At Customer Impact, we help companies go beyond SEO.
We build GEO frameworks visibility strategies that make your brand show up inside ChatGPT, Claude, Gemini, and Perplexity.
Here’s how we help:
- Audit & Setup — We scan your site for missing entity data.
- JSON-LD Implementation — We create structured markup that links your brand, team, products, and trust signals.
- AI Visibility Reporting — We measure how often your brand appears inside AI answers.
- Continuous Reinforcement — We optimize your language, structure, and credibility signals every 90 days.
Want your brand to be seen — not just searched?
Contact Customer Impact to get your GEO audit and structured data setup.
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